Services

What we help with.

Just for Impact works across five connected areas, from venture strategy to international partnerships. They describe what we can help with, not fixed products: each assignment is shaped around the client’s question, desired outcome, scope and budget.

Strategy & Venture Development

Often for

Founders, leadership teams, boards, corporate venture and spin-out teams.

For founders and leadership teams facing choices about direction, focus and business model, and for organisations building new ventures. We help turn ambition and options into a clear strategy and a small number of priorities.

Questions we help answer

Which market, customer segment or application should we focus on first?
Does the business model hold up, and what has to be true for it to work?
What should the next 12 to 18 months achieve, and in what order?

The work can include

Business strategy and prioritisation
Business-model development and review
Venture development and company building
Assessment of strategic options
Founder and leadership advisory
Board and governance perspective

Discuss a strategy question

Commercialization & Market Development

Often for

Deep-tech and climate-tech ventures, research teams and technology transfer offices.

For technology-based ventures and research teams whose main challenge is no longer the technology but the market. We help define who the customer is, what they will pay for and how to reach them, and test those assumptions early.

Questions we help answer

Who has the problem, how much does it matter to them and who pays to solve it?
What is the most credible route from pilots to recurring revenue?
How do we turn corporate interest into a paid pilot or commercial agreement?

The work can include

Value proposition and customer definition
Customer validation and early market evidence
Go-to-market planning
Pricing and revenue-model assumptions
Research-to-market and technology commercialization
Commercial pilots with corporates
Partnership and channel strategy

Discuss a commercialization question

Investment Readiness & Investor Advisory

Often for

Founders preparing a round, investors, funds, portfolio and programme managers.

Drawing on years on the investment side, we help founders understand how investors will assess their company and close the gaps that matter most. For investors and portfolio owners, we provide an independent commercial and venture perspective on opportunities and companies.

Questions we help answer

Are we investable for our next round, and what will investors test?
How should we prepare the investment case, the round and the process?
How strong is the commercial and execution case behind this company?

The work can include

Investment-readiness assessment
Fundraising strategy and preparation
Investment case and pitch review
Commercial and venture input to due diligence
Portfolio advisory and company reviews
Governance and investor perspective

We prepare companies for investor conversations. We do not guarantee investment or investor meetings.

Discuss an investment question

Innovation Programmes & Ecosystems

Often for

Incubators, accelerators, universities, public innovation agencies and corporate programmes.

For organisations that run or fund startup programmes. We contribute independent expertise where judgement matters most, from selection to investment readiness, and help design programmes that lead to concrete results rather than activity.

Questions we help answer

Which startups should we admit or back, and on what criteria?
Where does our cohort stand, and where will support make the most difference?
How do we design a programme, or a cross-border track, that leads somewhere?

The work can include

Programme design and development
Application screening and startup selection
Cohort and portfolio assessments
Workshops and expert sessions
Mentoring and individual reviews for founders
Progress reviews and programme evaluation
Independent expert assessment of innovation projects

Discuss a programme

05 · Across all areas

International Expansion & Strategic Partnerships

Often for

Ventures expanding abroad, corporates, and programmes or agencies supporting internationalisation.

This area runs across the other four. We help ventures and organisations decide where and how to expand, and how to build partnerships that lead to something concrete, with particular experience between Europe and Japan, and between Europe, Qatar and the wider Gulf.

Questions we help answer

Is this market the right next step, and are we ready for it?
Which partners, customers or investors matter in that market?
How do we structure a corporate or cross-border partnership so that it lasts?

The work can include

International readiness and market assessment
Market selection and entry planning
Corporate–startup collaboration
Partner and stakeholder mapping
Cross-border programmes and ecosystem connections
Preparing partner, customer and investor conversations

Where local partners or specialist research are needed, we say so. Introductions and market access are not promised.

Discuss an international question

Scope, format and fees are agreed for each assignment.

Where there is a credible fit, we may suggest relevant contacts. This is advisory, subject to the applicable legal framework, and never a guarantee of investor access, partnerships or funding.

Ways to work together

Flexible formats, agreed for each assignment.

There are no fixed packages. Format, scope and fees are agreed with each client, based on the question, the expected outcome and the time and budget available.

Defined projects

A focused piece of work with a clear question and an agreed end point, such as an investment-readiness review, a commercialization assessment or a market-entry analysis.

Often suits

A specific decision or milestone ahead.

Ongoing advisory

Regular support for a founder, leadership team or board over a period of time: a sounding board and an independent challenge on strategy, fundraising and commercial priorities.

Often suits

Questions that keep arising, where continuity matters.

Programme and expert assignments

Contributions to incubator, accelerator, investor or public programmes: assessments, selection, workshops, mentoring, expert reviews and evaluation.

Often suits

A programme that needs independent expertise for part of its work.

Strategic partnerships

Longer-term collaboration with an organisation, for example co-designing a programme, supporting a portfolio or building cross-border connections.

Often suits

Shared goals that develop over time.

Workshops and programme sessions

Sessions that connect to real decisions.

Workshops can stand alone or form part of a programme, and are adapted to the participants. Some topics we cover:

From research to commercialization

Moving from promising research to a first view of the customer, the value proposition and the commercial assumptions to test.

Researchers, technology transfer teams and deep-tech founders.

Fundraising from an investor’s perspective

How investors assess a company, what they will test and which gaps to close first.

Founders preparing a pre-seed to Series A round.

International scaling: are you ready?

An honest readiness check and the questions to answer before entering a market.

Startups considering a new market, and the programmes supporting them.

From corporate interest to a commercial pilot

Structuring a pilot with a sponsor, success criteria and a path to a commercial agreement.

Startups in conversation with corporates, and corporate innovation teams.

Discuss a workshop

Tools

Practical tools built from venture and investment experience.

FundPath and IncuPath turn parts of our approach to investment readiness and startup development into practical tools for founders and the organisations that support them. Both use one framework: eight dimensions, each scored against what investors expect for a startup’s next funding round. They make assessments more consistent; the judgement stays with people.

FundPath

For startup founders

Prepare for your next funding round.

Identify gaps, understand priorities and build a practical plan to prepare for your next round.

Can be used as a baseline in investment-readiness work with founders and programmes.

Learn more: FundPath

IncuPath

For incubators and accelerators

Select startups. Plan the support they need.

Compare applicants against your programme’s own priorities and see where targeted support could help, on the same framework founders use in FundPath. It informs a selection; it does not make one.

Can support selection, cohort support planning and programme pilots.

Learn more: IncuPath

Neither tool predicts fundraising success or replaces expert judgement. FundPath is free for founders. IncuPath is in early access for a small number of programmes.

Ask about access

Get in touch

Have a challenge worth exploring?

Tell us about the venture, decision or programme in front of you. We will tell you honestly whether we are the right fit and, if we are, suggest how an assignment could be shaped.

Discuss an assignment