For the people who build, fund and support new ventures: strategy, commercialization, investment and innovation programmes.
Just for Impact combines an investor’s perspective with hands-on venture and programme work. We help founders, incubators, accelerators, investors and innovation organisations make the decisions that move a company or programme forward, with particular depth in climate tech, deep tech and the energy transition.
Who we work with
Most of our work sits where companies, capital and innovation programmes meet. These are typical questions clients bring to us.
Early-stage and growing companies, often in climate tech, deep tech or energy, and research teams on the way to becoming a company.
Typical questions
Programme teams at incubators, accelerators, universities, technology transfer offices, public innovation agencies and corporate programmes.
Typical questions
Investors and portfolio managers, corporate innovation teams, public bodies and organisations working across borders.
Typical questions
Services
We work across the path from an early idea to a company that can win customers, raise capital and grow internationally. These are areas of capability rather than fixed products: each assignment is shaped around the client’s question, the outcome needed and the budget available.
01
Deciding where a venture should go, and what to prioritise to get there.
02
Turning technology and early interest into customers, revenue and a credible route to market.
03
Preparing ventures for investors, and giving investors an independent view of ventures.
04
Helping incubators, accelerators and innovation organisations select, assess and develop the startups they support.
05 · Across all areas
Entering new markets and building partnerships with a clear rationale, not just a list of meetings.
International
Based in Stockholm, Just for Impact works with ventures, investors and innovation organisations across Europe and internationally.
Our work draws on experience in Sweden’s and Europe’s innovation and investment ecosystems, particularly in climate tech and deep tech. We help ventures and innovation organisations strengthen their approach to investment readiness, venture development and commercialisation, while building relevant partnerships across markets.
01
Sweden & Nordics
Innovation ecosystems, venture development and investment readiness
02
Europe
Climate tech, deep tech and commercialisation
03
Japan
Technology, market entry and ecosystem collaboration
04
Qatar & Gulf
Innovation programmes, startup development and links with European ventures
Ways to work together
There are no fixed packages. Format, scope and fees are agreed with each client, based on the question, the expected outcome and the time and budget available.
A focused piece of work with a clear question and an agreed end point, such as an investment-readiness review, a commercialization assessment or a market-entry analysis.
Often suits
A specific decision or milestone ahead.
Regular support for a founder, leadership team or board over a period of time: a sounding board and an independent challenge on strategy, fundraising and commercial priorities.
Often suits
Questions that keep arising, where continuity matters.
Contributions to incubator, accelerator, investor or public programmes: assessments, selection, workshops, mentoring, expert reviews and evaluation.
Often suits
A programme that needs independent expertise for part of its work.
Longer-term collaboration with an organisation, for example co-designing a programme, supporting a portfolio or building cross-border connections.
Often suits
Shared goals that develop over time.
Selected experience
Examples of recent work across ventures, investment and innovation programmes. Client names are not published.
Deep Tech · Climate Tech · Investment
01
Early-stage deep-tech / cleantech company
Challenge or assignment
Strengthen the company’s strategic and commercial direction, then prepare for a pre-seed fundraising process.
What Just for Impact contributed
Strategic advisory, investment readiness and fundraising support, including preparation for angel-investor conversations and relevant investor connections.
Accelerator · Portfolio Advisory
02
UAE-based impact accelerator
Challenge or assignment
Support several companies within an impact accelerator portfolio in the Gulf region.
What Just for Impact contributed
Investor perspective, sustainability, energy and climate-tech knowledge, and practical strategic challenge to help founders focus on the most important questions.
Japan · Incubator · Climate Tech
03
Japanese climate incubator portfolio company
Challenge or assignment
Explore international expansion opportunities between Japan and Europe for a company working in the carbon-credit space.
What Just for Impact contributed
European market perspective and a structured assessment of the opportunity, informed by experience in innovation and climate-related businesses.
Public Sector · Innovation · Expert Assessment
04
Public-sector innovation organisation
Challenge or assignment
Review and assess applications for international innovation projects as an external expert.
What Just for Impact contributed
Independent assessment of innovation, commercial potential and the broader project context.
Our perspective
We know how investors assess opportunity, risk and execution, and what it takes to move a venture or programme forward in practice. Working from both sides makes it possible to challenge assumptions early and keep advice grounded in the decisions clients actually face.
How opportunity, risk, commercial potential and execution are assessed, from years on the investment side.
Practical work on strategy, business models and commercialization with early-stage teams.
How incubators, accelerators and innovation programmes select, support and follow startups.
Experience of ventures and partnerships moving between European and international ecosystems.
About Just for Impact
Just for Impact works with ventures, investors and innovation organisations on strategic, commercial and investment questions. Being independent means our advice follows the client’s interest and an honest reading of the evidence.
Assignments are shaped around the question rather than a fixed method, kept deliberately focused and led personally from start to finish. Where a question calls for expertise outside our own, we say so.
Tools
FundPath and IncuPath turn parts of our approach to investment readiness and startup development into practical tools for founders and the organisations that support them. Both use one framework: eight dimensions, each scored against what investors expect for a startup’s next funding round. They make assessments more consistent; the judgement stays with people.
For startup founders
Prepare for your next funding round.
Identify gaps, understand priorities and build a practical plan to prepare for your next round.
Can be used as a baseline in investment-readiness work with founders and programmes.
Learn more: FundPathFor incubators and accelerators
Select startups. Plan the support they need.
Compare applicants against your programme’s own priorities and see where targeted support could help, on the same framework founders use in FundPath. It informs a selection; it does not make one.
Can support selection, cohort support planning and programme pilots.
Learn more: IncuPathNeither tool predicts fundraising success or replaces expert judgement. FundPath is free for founders. IncuPath is in early access for a small number of programmes.
Ask about accessGet in touch
Tell us about the venture, decision or programme in front of you. We will tell you honestly whether we are the right fit and, if we are, suggest how an assignment could be shaped.