Why Just for Impact
Many promising startups face challenges that go beyond their technology. They may have the potential to solve important problems, but struggle with commercialization, funding, market access or knowing what to prioritise next.
The organisations supporting these startups face a similar challenge. Incubators and accelerators need to understand where each company stands and what support it needs, often with limited time and resources.
Just for Impact exists to help close that gap.
What we believe
01
A promising technology does not automatically become a successful business. Startups also need to show market demand, develop a credible business model, secure financing, build partnerships and execute commercially.
These challenges are connected, and a weakness in one area can hold back progress in another.
02
Incubators, accelerators and other innovation organisations play an important role, but identifying the specific needs of every startup takes time and calls for different perspectives.
Without a clear view of those needs, it is harder to prioritise support, allocate resources and help each company address the issues that matter most.
03
Just for Impact combines experience in investment, venture building and startup commercialization with practical tools and hands-on advisory work.
We help founders understand what to work on next, and help innovation organisations make better-informed decisions about startup selection, development and support.
In practice
Advisory work for founders, programmes and investors, shaped around the question in front of them.
FundPath and IncuPath turn parts of our approach into practical tools for founders and the organisations that support them.
Get in touch
Tell us about the venture, decision or programme in front of you. We will tell you honestly whether we are the right fit and, if we are, suggest how an assignment could be shaped.