01
Understand
Clarify the situation, the objective and the decision that actually needs to be made.
About Just for Impact
Independent advice across ventures, investment and innovation.
Just for Impact is an independent advisory firm based in Stockholm. We help ventures, investors and innovation organisations make better strategic, commercial and investment decisions.
The firm
Built between worlds.
The firm sits where innovation, investment and commercialization meet. That position makes it possible to understand both the ambition behind a venture and the scrutiny it will face from investors, customers and partners.
We work across a broad range of questions, from venture strategy and commercialization to investment readiness and innovation programmes, but each assignment stays focused on the decision at hand. The aim is not more analysis; it is to make the next important decision better informed.
Assignments are led personally and delivered flexibly: as a defined project, ongoing advisory, a contribution to a programme or a longer-term partnership. Where a question calls for expertise outside our own, we say so and discuss with the client how best to cover it.
Impact, for us, means real-world strategic and commercial results. It includes climate and industrial progress, but is not limited to a single definition of impact.
How we work
Practical by design.
02
Challenge
Test assumptions, commercial logic and strategic choices.
03
Focus
Identify the few priorities that matter most.
04
Move
Translate the work into concrete next steps, decisions and actions.
Founder
Oguzhan Erim
Founder, Just for Impact
Experience on both sides of the table.
Oguzhan Erim founded Just for Impact after more than 15 years at EIT InnoEnergy, where he worked in a range of investment roles across climate technology, deep tech and energy transition. He also served as portfolio manager at the Santander InnoEnergy Climate Fund.
That work covered venture investment, investment readiness, commercialization, company development, governance and ecosystem building, with startups, investors, corporates and innovation organisations.
Alongside European markets, he has worked on opportunities connecting Europe with Japan, Qatar and the wider Gulf, including advisory work with an impact accelerator in the UAE and a climate incubator portfolio company in Japan.
How we think
Three simple principles.
01
Be useful
Focus on decisions and outcomes, not presentations.
02
Be honest
Challenge assumptions and say when something does not make commercial sense.
03
Stay practical
Start from evidence and turn strategy into clear actions.
Get in touch
Have a challenge worth exploring?
Tell us about the venture, decision or programme in front of you. We will tell you honestly whether we are the right fit and, if we are, suggest how an assignment could be shaped.